Game Design & UX Consulting
Our Goal
We help you create games that are not only fun and engaging, but also sustainable from a business perspective—so you can keep building great experiences, project after project.
Our team brings hands-on experience from world-class titles such as Red Dead Redemption 2, DiRT, Star Citizen, The Division, Rayman, Splinter Cell and Rainbow Six.
We support small and mid-sized game studios in setting up new projects on solid foundations—reducing risk and maximizing clarity from day one.
Starting a new game is exciting, but early decisions have a long-term impact on the entire production. That’s why we help you define a clear vision and structure through a robust Game Design Document (GDD)—your project’s strategic blueprint.
Game Design
We work alongside your team to craft a detailed and actionable GDD, designed to minimize costly mistakes, avoid production friction, and reduce crunch.
Our process includes:
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Team structure and resource assessment
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Skills and technical capabilities analysis
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Company workflow and production pipeline review
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Genre and market fit evaluation
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Benchmark and competitive analysis
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Product positioning and differentiation
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Marketing alignment from early stages
We also integrate UX thinking directly into the design phase, including heuristic evaluations to identify potential friction points early.
User Experience (UX)
Great games are not just played—they are felt.
UX in game development is about understanding player behavior, motivations, and emotions. By applying principles from psychology and behavioral science, we help you design experiences that players want to start, continue, and share.
Our UX approach focuses on:
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Player engagement and retention
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Onboarding and learning curves
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Playtesting strategy and analysis
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Heuristic evaluation and usability improvements
UX is at the core of successful playtesting and a key driver of both player satisfaction and commercial performance.
Contact
Address
Via XXV Aprile 5
Cesano Boscone (Milan) 20090 ITALY
Phone
+44 7985 120970
Need support to shape your game experience? Let’s connect.
